7. Compete with the big companies – it can be difficult to compete with the big companies on the product and service front, but on the App Store, all are equal. Create something unique and stand out from the crowd!
 
8. Competition – with more than 500,000 applications on the App Store, it is highly likely that your competitors do have an app for their products or services. If that is the case – you have to have one as well to keep up with the competition. If they don’t have one, lucky you! Get one, to be a step ahead of your competition.

9. Get more customers, followers, fans – iPhone and iPad users are a different breed altogether. You have a good opportunity to appeal to this great crowd. In normal circumstances they may never hear about your brand or use your services. With an iPhone or iPad app you stand a much better chance!
 
10. Additional form of contact, interaction and show off – the more opportunities you have to interact with your clients and show off your brand, the better. An iPhoneor iPad app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.