1. PR Tool – iPhone and iPad apps in particular are a great opportunity to contact the media and let them know about your company and brand. It doesn’t mattre whether you are a start up or well established brand – media loves to talk about iPhone apps and this is your chance to capitalise on that trend.
 
2. Reach a specialised market – let’s face it, iPhone/iPad users are quite a varied lot of people. If your brand’s target audience is similar – what are you waiting for?